You may or may not have heard of Robert Collier.
But he’s responsible for a lot of the advertising strategies and techniques we use today.
He’s the famous direct advertiser who said when trying to sell:
“Enter the conversation already occurring in the prospect’s mind.”
That’s the foundation of online advertising, too.
Because that’s where your prospect lives.
In his own head.
And if you can enter the conversation he’s having with himself…
You’re instantly welcome.
You’re not a distraction.
You’re not an interruption.
All you’re doing is joining in with him where he’s already at in his mind.
On Facebook, it’s a lot harder to do that.
Because where he’s at when he sees your ad is mindlessly scrolling his newsfeed.
He’s not really thinking about anything.
In fact, he’s probably using Facebook to ESCAPE thinking about his problems.
Which means the conversation he’s having in his head is NOT about his biggest problems at all.
Far from it.
Your prospect isn’t just thinking about his biggest problems.
He’s actively searching for answers when he comes across your ad.
There are a lot of reasons why…
But suffice to say that you can’t advertise on YT the way you do on FB and expect it to connect.
Do it right though?
And YouTube ads will deliver a MUCH higher ROAS than every other ad platform.
Because you’ll become welcome in your prospect’s world, just when they need you most.
Btw… we use a very specific ad script designed to “hook” anyone who sees it. Combined with our 3D targeting strategy, it’s a winner. Learn all about it & other Jedi YouTube Ads tricks by watching my YouTube Video:
Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read more of his Medium posts to learn how you can use YouTube Video Ads to scale your business!
Join the YouTube Ads for Entrepreneurs Facebook Group: http://www.facebook.com/groups/advancedyoutubeads
YouTube Ads Strategy Call with Aleric: https://www.adoutreach.com/apply
See More YouTube Ad Results: https://www.adoutreach.com/tank
YouTube Ads Webinar: https://www.adoutreach.com/webinar
OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar