Feb 26, 2021
Are all your eggs in the Facebook Basket?
Having all your eggs in one basket can be a recipe for total disaster, especially in business.
So you’d be surprised at the number of businesses I’ve spoken with who do exactly this…
Put all of their eggs in the Facebook Ads basket.
And the problem is… that basket isn’t as strong as you think it is.
By solely relying on one source of advertising to supply all of your leads, income & business success you are putting your company in serious jeopardy.
Trust me. I’ve seen it happen.
One of our clients, Nick, used to depend on Facebook ads to reel in online customers. He had a great offer & business was booming. Then, suddenly… his ads were completely shut down.
Nick was given no warning, no ‘heads up,’ not even a reason or ability to appeal. Nick was losing cash quickly, and his sole source of advertising revenue was completely gone.
Fortunately, we were able to help Nick set up YouTube ads, which got him back on track.
It wasn’t long before Nick was off to the races, with 4+ high ticket sales each month and a business booming even bigger & better than ever before.
Looking back, Nick knows that he should have diversified his advertising. But by putting all of his eggs in the Facebook basket… he nearly lost his business.
Nick’s story serves as a much-needed warning for all business owners.
There are various methods of advertising online, including YouTube.
In order to have the most reach, companies need to adapt & diversify.
Costs of advertising on Facebook are only going to keep increasing, making it more and more difficult to market your business without losing money in the process.
Not to mention getting your account completely shut down unexpectedly, like what happened with Nick.
Don’t put yourself in the position where You Need Facebook but Facebook Doesn’t Need You.
So, take a look at your business.
If you are putting all your eggs in one basket & relying solely on one source of advertising revenue, whether it’s Facebook or Google ads…
Consider this an intervention.
It’s time to adapt & diversify.
“It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change.” — Charles Darwin
Talk soon.
— Aleric
P.S. Webinars are the Best way to attract leads using YouTube Ads. Think about it, webinars are just longer form YouTube Ads that your potential customers are primed to watch after they click the cta link. Here’s how you can optimize your YouTube ads for more webinar attendees!
Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read more of his Medium posts to learn how you can use YouTube Video Ads to scale your business!
Join the YouTube Ads for Entrepreneurs Facebook Group: http://www.facebook.com/groups/advancedyoutubeads
YouTube Ads Strategy Call with Aleric: https://www.adoutreach.com/apply
See More YouTube Ad Results: https://www.adoutreach.com/tank
YouTube Ads Webinar: https://www.adoutreach.com/webinar
OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar
