I’ve noticed a pretty amusing trend in the industry lately.
Well, I say “amusing” but it’s not that funny at all.
I’m talking about other supposed “YouTube coaches.”
Seems like they’ve popped up all over the place.
And look, I don’t care if there’s competition in the industry.
Competition is healthy, and we’re at the top of our game.
- 11 years in the industry
- 8 figures in sales for our clients…
- And enormous tank of client success…
Can’t be replicated.
So that’s not what this is about.
It’s about the coaches who are FAILING their clients by offering sub-par information & implementation.
I, personally, know for a fact that some of these so-called YT experts failed at FB… then just rebranded themselves for YT.
And they’re leading their audience BADLY astray.
Which is pretty low, if you ask me.
You EARN the right to coach.
Don’t just jump on it because you see our success and the success of our clients.
For example, in the last few months I’ve seen people talk about the craziest things.
Like the incredibly 1-dimensional strategy of “placement” targeting. I know someone who just recommends placements without any sort of layering whatsoever.
A second mistake is just targeting keywords. Better, but still only scratching the surface.
A third is 30–60 second ads. If you aren’t a brand on the level of GM or Geico, 30–60 seconds is only going to annoy your audience. If it doesn’t offer any REAL value, no one will care and your conversions will tank.
There are plenty of mistakes someone can make who’s just getting into YT.
And that goes DOUBLE for anyone who’s been in it a while and wants to take their game to the next level.
But the WORST mistake of all, if you want to make YT work for you… is going to a bad coach.
You can spot a bad coach from their 2d targeting strategies…
Their flat little ads…
Or their low prices.
That’s it for now.
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