Can you spot the mistake that most advertisers make?
Can you spot the mistake? 👀
Man’s standing outside with a sandwich sign taped to his front and back.
“YouTube Ads,” the sign says on the front.
“For cheap!” it says on the back.
Predictably…
He gets no interest.
And the interest he DOES get is from people who are just as penniless as he is.
So he quits, discouraged.
See the problem?
It’s this:
This hapless YT advertiser wasn’t going after BUYERS.
And he learned the hard way that it’s just too hard trying to persuade people who have no money to invest in your products/ services.
ESPECIALLY if you charge high-ticket prices.
Anyway…
Let’s say you already target customers with money.
And let’s say you know they earn between $80,000 and $100,000 per year.
Then the next question is:
How do you put your ads in front of JUST those people?
AKA ONLY target buyers?
Well the cold hard truth is:
If you use Facebook as your ad platform…
You can’t.
The closest you can get is by targeting zip codes.
But come on.
How useful is that?
Anyway, on YouTube, you can actually target the “Household Income.”
✓ In other words, if you want to target people in that exact range…
You can.
✓ If you want to target people in the “top 30% of income earners”
You can.
✓ Want to exclude low-income households from all campaigns?
No problem.
✓ Want to adjust your bids to focus on high-income searchers without hindering search volume?
Consider it done.
The targeting on YouTube is leagues ahead of Facebook.
It’s that kind of unfair advantage that’s helped us put over 8 figures into our client’s pockets over the last several years.
— Aleric
P.S. That’s not the only mistake that most advertisers make — watch my YouTube Video to uncover & avoid the hidden traps of advertising that’ll save you money & time.
Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Follow his profile to learn how you can use YouTube Video Ads to scale your business!
Join the YouTube Ads for Entrepreneurs Facebook Group: http://www.facebook.com/groups/advancedyoutubeads
YouTube Ads Strategy Call with Aleric: https://www.adoutreach.com/apply
See More YouTube Ad Results: https://www.adoutreach.com/tank
YouTube Ads Webinar: https://www.adoutreach.com/webinar
OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar
