Do you know what I’m most grateful for this Thanksgiving weekend?

Aleric Heck
2 min readNov 30, 2024

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The Ripple Effect of Impact that we get to create!

You see, in marketing it’s easy to get caught up in the metrics — the CPCs, ROAS, and conversion rates.

And while those numbers matter (trust me, I love diving deep into the data), there’s a different kind of ROI that I’ve been thinking about lately…

The Ripple Of Impact

When we help businesses market effectively, we’re not just generating leads or sales.

We’re creating connections between people who have problems and the entrepreneurs who have the solutions they need!

How The Ripple Effect Works:

Think about it — every time one of our clients uses our marketing strategies to reach their ideal clients

They’re not just getting a sale — they’re not just transforming someone’s direct business or life…

They’re not just getting results — they’re creating a ripple that impacts their families, team members & communities

Those communities aren’t just being served — they’re creating change that spreads

It’s like throwing a stone into a pond — the ripples keep expanding outward, touching lives we may never even meet!

Each client you impact — Creates Waves of Impact

That’s why at AdOutreach, our Mission is to “Empower Businesses to Amplify their Impact & Create a Positive Ripple Effect on the World”

Every strategy, framework, and insight I share is aimed at helping YOU create an even bigger ripple effect with your own unique gifts & expertise.

So this Thanksgiving weekend, I want to thank YOU for being part of this community and for the impact you’re creating in the world.

Whether you’re:

A coach helping people transform their health & relationships

A consultant empowering businesses to reach new heights

A course creator teaching valuable skills that change lives

A service provider helping people solve their problems

Or any other type of entrepreneur making a difference…

You’re part of something bigger than yourself.

You’re creating ripples that turn into waves of positive change!

This Thanksgiving I am Grateful for YOU & the Ripple Effect of Impact you create! 😁

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Aleric Heck
Aleric Heck

Written by Aleric Heck

YouTube Ads & Video Marketing Expert | Founder & CEO of AdOutreach | CEO of KeywordSearch.com - AI Ad Targeting SaaS | Free YouTube Ads PDF AdOutreach.com/Gift

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