Get your ideal prospects to take the red pill & purchase your product or service

Aleric Heck
3 min readMar 4, 2021

Twenty years agoโ€ฆ Neo discovered the Matrix.

๐˜ฝ๐™ช๐™ฉ ๐™ž๐™ฉ ๐™ฌ๐™–๐™จ๐™ฃโ€™๐™ฉ ๐™š๐™–๐™จ๐™ฎ.

Before he took the red pill, he was constantly searching.

Searching for Morpheus & searching for the TRUTH.

And youโ€™ve got to wonderโ€ฆ.

โ€ฆ๐˜ž๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฅ๐˜ช๐˜ด๐˜ค๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ณ๐˜ถ๐˜ต๐˜ฉ ๐˜ช๐˜ง ๐˜๐˜ข๐˜ค๐˜ฆ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ?

All those late nights falling asleep in front of his computerโ€ฆ Running searchesโ€ฆ

It took **a lot** of searching for Neo to eventually find Trinity and Morpheus.

Not to mention, the phone featured in the movie had ZERO internet connectivity and a tiny monochrome screen.

So he was forced to use his desktop at home. Well into the nightโ€ฆ

Just 10 years later, he could have searched using a smartphone.

But if he was on a smartphone, it wouldโ€™ve been so easy to just infinitely scroll Facebook and ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ณ๐—ถ๐—ป๐—ฑ ๐—ฎ๐—ป๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด.

Thatโ€™s what most people are doing these days. ๐˜๐˜ฏ๐˜ง๐˜ช๐˜ฏ๐˜ช๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ด๐˜ค๐˜ณ๐˜ฐ๐˜ญ๐˜ญ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ณ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜๐˜ข๐˜ค๐˜ฆ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ฌ.

Which is why advertising to them is getting ๐—ต๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ.

The fact is, people are on Facebook to procrastinate.

Theyโ€™re hypnotized by infinite scrolling. And anybody in that state is gonna be hard to reach to get your message across.

Which is why your ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฎ๐—ฑ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—น๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐˜€๐˜€ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ.

And I bet if Neo had been sent a smartphone with Facebook by Morpheus, instead of the old Nokiaโ€ฆ heโ€™d still be working in his cubicle and just endlessly scrolling on his lunch break.

(Depressing thought, I know)

But hereโ€™s the thingโ€ฆ If he had Facebook, ๐—ต๐—ฒ ๐˜„๐—ผ๐˜‚๐—น๐—ฑโ€™๐˜ƒ๐—ฒ ๐—ฎ๐—น๐˜€๐—ผ ๐—ต๐—ฎ๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ.

If he was fed up of all those lonely nights at his computer, he couldโ€™ve just gone onto YouTube & typed in, โ€œWhat is the Matrix?โ€

Suddenly heโ€™s seeing tons of videos telling him *exactly* what the matrix is.

See, people going onto YouTube are actually ๐—ช๐—”๐—ง๐—–๐—›๐—œ๐—ก๐—š.

Theyโ€™re ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ถ๐—ป๐—ด for something.

In Neoโ€™s case, itโ€™s The Matrix.

But your ideal customers are out there, searching for information on how to do the thing that your product or service offers.

When theyโ€™re on Facebook (the โ€œblue pillโ€), theyโ€™re bored, procrastinating and ๐˜‚๐—ป๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ฎ๐—ฏ๐—น๐—ฒ.

When theyโ€™re on YouTube (the โ€œred pillโ€), theyโ€™re looking for help and theyโ€™re receptive to your message because theyโ€™re in ๐—ง๐—ต๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฟโ€™๐˜€ ๐— ๐—ถ๐—ป๐—ฑ๐˜€๐—ฒ๐˜.

Weโ€™re fortunate enough to live in an age where the answer to almost anything is available from our phones.

But no matter how futuristic that wouldโ€™ve sounded in 1999โ€ฆ one thing hasnโ€™t changed.

Thereโ€™s only one way to reach your ideal customer.

The right message, delivered in the right way, at the right time.

Find out how to do just that by scheduling a call with me:


P.S. Facebook got decimated by the newest iOS 14 Update, see exactly how your advertising on Facebook got affected:

Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read more of his Medium posts to learn how you can use YouTube Video Ads to scale your business!

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Aleric Heck

YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales.