Get your ideal prospects to take the red pill & purchase your product or service

Twenty years agoโ€ฆ Neo discovered the Matrix.

๐˜ฝ๐™ช๐™ฉ ๐™ž๐™ฉ ๐™ฌ๐™–๐™จ๐™ฃโ€™๐™ฉ ๐™š๐™–๐™จ๐™ฎ.

Before he took the red pill, he was constantly searching.

Searching for Morpheus & searching for the TRUTH.

And youโ€™ve got to wonderโ€ฆ.

โ€ฆ๐˜ž๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ฉ๐˜ฆ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฅ๐˜ช๐˜ด๐˜ค๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ต๐˜ณ๐˜ถ๐˜ต๐˜ฉ ๐˜ช๐˜ง ๐˜๐˜ข๐˜ค๐˜ฆ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ฌ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ?

All those late nights falling asleep in front of his computerโ€ฆ Running searchesโ€ฆ

It took **a lot** of searching for Neo to eventually find Trinity and Morpheus.

Not to mention, the phone featured in the movie had ZERO internet connectivity and a tiny monochrome screen.

So he was forced to use his desktop at home. Well into the nightโ€ฆ

Just 10 years later, he could have searched using a smartphone.

But if he was on a smartphone, it wouldโ€™ve been so easy to just infinitely scroll Facebook and ๐—ป๐—ฒ๐˜ƒ๐—ฒ๐—ฟ ๐—ฎ๐—ฐ๐˜๐˜‚๐—ฎ๐—น๐—น๐˜† ๐—ณ๐—ถ๐—ป๐—ฑ ๐—ฎ๐—ป๐˜†๐˜๐—ต๐—ถ๐—ป๐—ด.

Thatโ€™s what most people are doing these days. ๐˜๐˜ฏ๐˜ง๐˜ช๐˜ฏ๐˜ช๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ด๐˜ค๐˜ณ๐˜ฐ๐˜ญ๐˜ญ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ณ๐˜ฐ๐˜ถ๐˜จ๐˜ฉ ๐˜๐˜ข๐˜ค๐˜ฆ๐˜ฃ๐˜ฐ๐˜ฐ๐˜ฌ.

Which is why advertising to them is getting ๐—ต๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ ๐—ฎ๐—ป๐—ฑ ๐—ต๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฟ.

The fact is, people are on Facebook to procrastinate.

Theyโ€™re hypnotized by infinite scrolling. And anybody in that state is gonna be hard to reach to get your message across.

Which is why your ๐—™๐—ฎ๐—ฐ๐—ฒ๐—ฏ๐—ผ๐—ผ๐—ธ ๐—ฎ๐—ฑ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ด๐—ฒ๐˜๐˜๐—ถ๐—ป๐—ด ๐—น๐—ฒ๐˜€๐˜€ ๐—ฎ๐—ป๐—ฑ ๐—น๐—ฒ๐˜€๐˜€ ๐—ฒ๐—ณ๐—ณ๐—ฒ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ.

And I bet if Neo had been sent a smartphone with Facebook by Morpheus, instead of the old Nokiaโ€ฆ heโ€™d still be working in his cubicle and just endlessly scrolling on his lunch break.

(Depressing thought, I know)

But hereโ€™s the thingโ€ฆ If he had Facebook, ๐—ต๐—ฒ ๐˜„๐—ผ๐˜‚๐—น๐—ฑโ€™๐˜ƒ๐—ฒ ๐—ฎ๐—น๐˜€๐—ผ ๐—ต๐—ฎ๐—ฑ ๐—ฌ๐—ผ๐˜‚๐—ง๐˜‚๐—ฏ๐—ฒ.

If he was fed up of all those lonely nights at his computer, he couldโ€™ve just gone onto YouTube & typed in, โ€œWhat is the Matrix?โ€

Suddenly heโ€™s seeing tons of videos telling him *exactly* what the matrix is.

See, people going onto YouTube are actually ๐—ช๐—”๐—ง๐—–๐—›๐—œ๐—ก๐—š.

Theyโ€™re ๐—ฎ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ๐—น๐˜† ๐˜€๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต๐—ถ๐—ป๐—ด for something.

In Neoโ€™s case, itโ€™s The Matrix.

But your ideal customers are out there, searching for information on how to do the thing that your product or service offers.

When theyโ€™re on Facebook (the โ€œblue pillโ€), theyโ€™re bored, procrastinating and ๐˜‚๐—ป๐—ฟ๐—ฒ๐—ฎ๐—ฐ๐—ต๐—ฎ๐—ฏ๐—น๐—ฒ.

When theyโ€™re on YouTube (the โ€œred pillโ€), theyโ€™re looking for help and theyโ€™re receptive to your message because theyโ€™re in ๐—ง๐—ต๐—ฒ ๐—Ÿ๐—ฒ๐—ฎ๐—ฟ๐—ป๐—ฒ๐—ฟโ€™๐˜€ ๐— ๐—ถ๐—ป๐—ฑ๐˜€๐—ฒ๐˜.

Weโ€™re fortunate enough to live in an age where the answer to almost anything is available from our phones.

But no matter how futuristic that wouldโ€™ve sounded in 1999โ€ฆ one thing hasnโ€™t changed.

Thereโ€™s only one way to reach your ideal customer.

The right message, delivered in the right way, at the right time.

Find out how to do just that by scheduling a call with me: https://www.adoutreach.com/apply

-Aleric

P.S. Facebook got decimated by the newest iOS 14 Update, see exactly how your advertising on Facebook got affected:

Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read more of his Medium posts to learn how you can use YouTube Video Ads to scale your business!

Join the YouTube Ads for Entrepreneurs Facebook Group: http://www.facebook.com/groups/advancedyoutubeads

YouTube Ads Strategy Call with Aleric: https://www.adoutreach.com/apply

See More YouTube Ad Results: https://www.adoutreach.com/tank

YouTube Ads Webinar: https://www.adoutreach.com/webinar

OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar

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YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales. AdOutreach.com/webinar

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Aleric Heck

Aleric Heck

YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales. AdOutreach.com/webinar

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