How to Double the Conversions from the Leads You Already Have ♻️
The reality is that most businesses spend a lot of time, energy, and money attracting new leads, but when the majority of leads don’t convert right away, they ignore them & only focus on the few that convert & in bringing in more new leads.
This causes them to only focus on the 3–10% of their leads that are ready to convert right away & ignore the other 90–97%
Even though this is the norm in the industry, it’s a very wasteful way to approach growing your business — treating your lead list like a junkyard — when, in reality, it is a Goldmine!
But how do you tap into that Goldmine & get those other 90–97% of leads to convert?
That’s exactly what I will show you in this post — and when you do this right, you could even Double Your Conversions from the Leads You Already Have!
𝗧𝗵𝗲 𝗞𝗲𝘆 𝘁𝗼 𝗗𝗼𝘂𝗯𝗹𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 (𝗙𝗿𝗼𝗺 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗮𝘃𝗲)
Before we dive in, let me paint a picture for you:
Imagine you’re at a bustling marketplace. You’ve got a stand selling the most amazing product. People are stopping by, they’re interested, but most of them walk away without buying. Frustrating, right?
Now imagine if you could follow those people around the marketplace. Every corner they turn, there you are, reminding them about your product, showing them how it solves their problems, proving why you’re the best choice.
That’s exactly what OmniPresent Retargeting does — but in the digital world.
𝗦𝗼, 𝘄𝗵𝗮𝘁 𝗲𝘅𝗮𝗰𝘁𝗹𝘆 𝗶𝘀 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴?
It’s a counterintuitive approach to scaling ad campaigns that allows you to convert double the amount of leads into customers compared to traditional advertising systems.
We achieve this by effortlessly nurturing our leads 24/7 through what we call OmniPresent Retargeting — where we appear online wherever our customers go.
Here’s the kicker: Most advertisers are sitting on an untapped stream of easy-to-close customers who need one more touchpoint to get them over the line. That’s where OmniPresent Retargeting comes in.
Let me break it down for you:
𝗧𝗵𝗲 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗔𝗱𝘃𝗮𝗻𝘁𝗮𝗴𝗲
Think about it — your leads don’t just live in their email inbox. They’re scrolling Facebook, sharing on Snapchat, networking on LinkedIn, watching videos on YouTube, and maybe even browsing on Pinterest.
If you’re only retargeting on one platform, you’re missing out on dozens of touchpoints.
It’s like making popcorn and deciding to throw away half the kernels before cooking. Doesn’t make sense, right?
With OmniPresent Retargeting, we show up everywhere. From Facebook to Forbes, Snapchat to the New York Times, we position our ads to demonstrate why we’re the right person to solve their problem.
𝗧𝗵𝗲 𝗡𝘂𝗿𝘁𝘂𝗿𝗲 𝗦𝗲𝗾𝘂𝗲𝗻𝗰𝗲
Here’s where the magic happens. We don’t just show the same “Buy Now!” ad everywhere. Instead, we create a nurture sequence that builds trust, overcomes objections, and positions us as the go-to authority.
𝗛𝗲𝗿𝗲’𝘀 𝗮𝗻 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗮𝗱 𝘀𝗲𝗾𝘂𝗲𝗻𝗰𝗲 𝘄𝗲 𝘂𝘀𝗲:
- 𝗔𝗱 𝟭: 𝗣𝗿𝗼𝗯𝗹𝗲𝗺 𝗔𝗺𝗽𝗹𝗶𝗳𝗶𝗲𝗿 — We remind them of the problem they’re facing and why it’s crucial to solve it.
- 𝗔𝗱 𝟮: 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻 𝗜𝗻𝘁𝗿𝗼𝗱𝘂𝗰𝗲𝗿 — We present our offer as the ideal solution to their problem.
- 𝗔𝗱 𝟯: 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗕𝗼𝗼𝘀𝘁𝗲𝗿 — We showcase testimonials and case studies to build trust.
- 𝗔𝗱 𝟰: 𝗢𝗯𝗷𝗲𝗰𝘁𝗶𝗼𝗻 𝗖𝗿𝘂𝘀𝗵𝗲𝗿 — We address common objections head-on.
- 𝗔𝗱 𝟱: 𝗙𝗢𝗠𝗢 𝗖𝗿𝗲𝗮𝘁𝗼𝗿 — We create urgency and scarcity to push them towards a decision.
This sequence does the heavy lifting for you. By the time a lead is ready to buy, all the preselling is already done.
𝗧𝗵𝗲 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗠𝗶𝘅
Now, you might be thinking, “Aleric, this sounds great, but won’t I need a massive budget to be everywhere?”
Here’s the beauty of it — you don’t. We start small and scale up.
We’ve actually found its better to have a smaller budget across more platforms than to put all of it on one platform — kind of like spreading out your chips over multiple hands & bets instead of putting it all on red once.
- YouTube Ads
- Facebook/Instagram Ads
- Google Display Network
- Google Search (Exact Match & RLSA)
- Snapchat
- AdRoll (this is a secret to appear across a variety of websites)
The key is to start with a small daily budget — and then scale up as you see results.
𝗧𝗵𝗲 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆
Here’s a secret — your retargeting ads don’t always need to be “ads” in the traditional sense. We often use our best performing organic content as ads.
𝗗𝗶𝗱 𝗮 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝘃𝗶𝗱𝗲𝗼 𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝗽𝗮𝗿𝘁𝗶𝗰𝘂𝗹𝗮𝗿𝗹𝘆 𝘄𝗲𝗹𝗹? 𝗧𝘂𝗿𝗻 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮𝗻 𝗮𝗱. (a special type of ad called “In-Feed” we’ve talked about)
Got a blog post that’s getting tons of engagement? Create Search & Image ads that lead to that piece of content!
This approach not only saves you time and money on ad creation, but it also ensures you’re putting your best foot forward.
The more valuable content your ideal client consumes, the more likely they are to become a client once they’re ready!
𝗧𝗵𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗟𝗼𝗼𝗽
OmniPresent Retargeting isn’t a “set it and forget it” strategy. It’s a living, breathing system that needs constant optimization.
We review our ads consistently, looking at:
- Which platforms are performing best?
- Which ad types are getting the most engagement?
- Which messages are resonating with our audience?
Then we double down on what’s working and optimize what’s not.
Now, I know what you’re thinking. “Aleric, this sounds amazing, but it also sounds like a lot of work!”
You’re right, it is. When we first implemented this at AdOutreach, it took us years of trial and error. But the results? Absolutely mind-blowing.
Within days of launching our OmniPresent Retargeting System, we had leads that had been dormant for MONTHS suddenly booking calls.
They were telling us they saw us everywhere, treating us like industry celebrities. These became some of the easiest sales we’ve ever enrolled.
But here’s the thing — you don’t have to go through those years of trial and error like we did. Because we’ve distilled everything we’ve learned into a comprehensive, step-by-step course: The OmniPresent Retargeting System I launched last week.
This isn’t just theory. It’s a practical, actionable system that you can implement in a single weekend.
Here’s what’s included:
𝟭. 𝗢𝗺𝗻𝗶𝗣𝗿𝗲𝘀𝗲𝗻𝘁 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 𝗤𝘂𝗶𝗰𝗸 𝗦𝘁𝗮𝗿𝘁 𝗚𝘂𝗶𝗱𝗲: Hit the ground running with our condensed strategy overview.
𝟮. 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺-𝗦𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗠𝗼𝗱𝘂𝗹𝗲𝘀: Detailed, step-by-step instructions for Retargeting Ads on YouTube, Facebook, LinkedIn, Snapchat, Pinterest & More!
𝟯. 𝗔𝗱𝗥𝗼𝗹𝗹 𝗤𝘂𝗶𝗰𝗸 𝗦𝘁𝗮𝗿𝘁 𝗖𝗼𝘂𝗿𝘀𝗲: Learn how to use this powerful tool to buy ad inventory on a variety of other websites (in addition to the core platforms)
𝟰. 𝗕𝗼𝗻𝘂𝘀: 𝗢𝗺𝗻𝗶 𝗟𝗲𝗮𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀: Because retargeting is just one piece of the puzzle — you need to know how to manage your leads.
If you want to start Maximizing the Value of the Leads you Already Paid for & tap into the Goldmine that you’re sitting on right now…
I’ll put a link in the Comments to get Early Access to my full Omnipresent Retargeting Course!
So You Can…
𝗗𝗼𝘂𝗯𝗹𝗲 𝘁𝗵𝗲 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗟𝗲𝗮𝗱𝘀 𝗬𝗼𝘂 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗛𝗮𝘃𝗲! ♻️
- Aleric
