How to Script a YouTube Ad that Actually Converts — AdOutreach

Aleric Heck
3 min readJun 21, 2020


Over the years, I’ve noticed a recurring trend among successful clients….

Those who follow a proven formula to create their YouTube ads, one that provides genuine value, educates the viewer and incites action, ALWAYS get the best results.

The same can’t be said for those that just throw content at the wall like spaghetti, trying to see what sticks. I call these people ‘Wantrepreneurs’.

By tossing aside the blueprint, they are missing out on a proven strategy that, when done correctly, will consistently generate new leads and sales for their business.

In this email I’m going to give you the EXACT FORMULA I’ve used to help dozens and dozens of business owners create YouTube Ads that Actually Convert.

Here are the 3 main components of a Winning YouTube Ad…

  1. The Hook
  2. Educate
  3. Call to Action

Let’s dive a bit deeper into this blueprint, starting with The Hook

The first six seconds of your ad are critical

Viewers are trying to make a ‘snap decision’ about whether to skip your ad or keep watching.

And believe me, most of these viewers have their hand primed over that skip button.

That’s why you need to truly capture their attention.

The easiest way to do this is to call out the viewers’ problem and offer them a solution. Nothing is more tantalizing than the very solution one is looking to find, so leading with this is a great way to hook in your audience and slowly reel them in.

Next you need to Educate

After you’ve captured your audience’s attention, you need to *actually* deliver…

In the form of Golden Nuggets

This is what most businesses get wrong when making their YouTube ads. They try to hook and then immediately push viewers to their website, optin or webinar. This Does Not Work….

You need to provide true value in order for the viewers to trust you. But not too much. Just enough ‘Golden Nuggets’ to leave them wanting more. That’s the secret.

Lastly, you must close your video with a Clear & Concise Call to Action

Finally, the end of your video needs to serve as the catalyst to get the viewer off of YouTube and directly into your sales funnel.

This MUST be done the correct way.

You need to make the Call To Action ‘STUPID SIMPLE’ by explaining what they need to do and exactly what they’re going to get.

Once you’ve outlined why the viewer should take action, you must force a decision.

Lack of a decision breeds inaction.

However, by repeating your call to action multiple times, you are forcing the viewer to make a decision to either…

  1. Skip the Ad


2. Take Action

Complacency is not an option.

When you do this successfully, your viewers will convert.

You know the steps now…

Hook → Educate → Call to Action

But how do you accomplish this for your own business?

The next step is writing a script that follows this exact formula to create a YouTube ad that actually converts.

So now… Will you:

  1. Skip this


2. Take action


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Aleric Heck

YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales.