How Video Creates a “Know, Like & Trust” with Your Ideal Clients

Today in Business, Trust is Everything

But how do you gain Trust with people you may never meet in person?

Video 🎥

It’s the quickest way to establish a feeling of “Know, Like & Trust” with your audience outside of speaking at an event or meeting them in person (which isn’t scalable)

There’s something special about your audience seeing your face, hearing your voice & having the opportunity to learn from you while seeing the way you teach.

In a world where text can be written by AI, images paint only a partial picture & trust has been eroded over time… your audience is craving Authenticity.

And the best way to do that is to be yourself on video & share your unique expertise!

I fell in love with the power of video when I got my first video camera at 9 years old — in fact, I even thought I wanted to be a movie director when I grew up.

15 years ago, I got my start in business by posting simple YouTube video tutorials teaching people how to use their iPhones for the first time — as millions of people started watching those videos & the comments came in about how I had helped them, I saw the power of video for myself.

8 years ago, when I discovered the world of Coaching & Consulting businesses, while everyone was seemingly focused on Facebook Image Ads, I found that Video Ads on YouTube connected deeper with ideal clients & therefore generated better results.

And today, I see the importance of video more than ever before in truly connecting deeper with your ideal clients & audience.

You’ve probably noticed that over the last couple of years, trust has started to erode in the market, with everyone seeming to promise bigger & bigger things, new shiny objects, and increased competition — paired with tighter monetary policy.

It’s not enough just to slap together a simple ad & print money.

^^ And the people still operating on this principle are either struggling now or are in for a rude awakening.

But the good news for you is that there’s an easy fix.

Authentic Video

Video Ads & Video Content — that speak directly to your ideal client & develop a Know, Like & Trust factor directly with them. Where they can see who you really are & that you’re here to help them solve their problem. Developing TRUST.

Now, that doesn’t mean you can’t do text posts, image posts, emails, etc. (in fact, I know that this is technically a written post — although a similar message to one I consistently give on video)

But Video should be a key part of your holistic strategy — from video ads to video content — giving your ideal clients the opportunity to meet you without meeting you.

Read that again — Video gives you the opportunity to Meet You without really Meeting You.

Have you ever binged someones content & then met them in person & felt like you truly knew them?

Exactly.

That’s the power of video — and it’s second only to truly meeting that person in person.

So if you’re looking to grow your Impact — Video is the key to building the Trust you need to make the difference you’re here to make!