When I started investing a lot into coaching for myself and my team, I heard something that stayed with me.
“It’s not necessarily about the end result.
It’s about doing the right things in sequence.”
Everyone wants to run $100k per month in ads.
Because that’s cool and you can go and brag to your friends about it lol.
But the problem is… no one wants to do the things it takes to get to that point.
Because those aren’t as cool.
And I remember thinking how true that was for business in the MACRO…
But it’s also applicable in the MICRO — when it comes to running YT ads on the tactical level.
Stabilize. Optimize. Then scale.
First — Stabalize:
AKA get off Facebook. Go somewhere that has a stable ad platform. It’s really hard to stabilize and optimize if your account keeps getting shut down or Zuckerberg keeps raising the prices. We don’t really have that problem on YouTube
Second — Optimize:
When I talk about optimization I’m talking about decreasing your overall cost, spending less to acquire a customer. You want everything ticking along bringing you results for as low a cost as possible.
Third — Scale:
Spend more to increase the budget on winning campaigns. Ramp the budget up on a high ROAS campaign. You’ll be spending more to get more.
And this is where it gets a little complex.
Because you cannot both scale AND optimize at the same time.
You can’t spend more… in order to spend less.
Does that make sense?
So we go back and forth, alternating optimization and scaling.
We call this technique “Ad Momentum Scaling”
It works great on YouTube.
Because it allows you to grow at low risk.
Keeping things simple + stable like this is what leads to such great client results over time.
P.S. Once you get the Stabilization & Optimization of your ads down…channel this mindset to be one of the very few who are able to scale up to $5,000/day!
Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read More Medium posts to learn how you can use YouTube Video Ads to scale your business!
Join the YouTube Ads for Entrepreneurs Facebook Group: http://www.facebook.com/groups/advancedyoutubeads
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OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar