Ripple of Impact is the New ROI

Aleric Heck
2 min readNov 2, 2024

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Ripple Of Impact is the New “ROI”

In Marketing, it’s easy to be caught up in looking at numbers & data — and sure, those are absolutely important. But recently I’ve reconnected myself to a different, more human, ROI.

You see, when we help our clients market & advertise, it’s not just an opt-in, call, or conversion. It’s helping them connect with a real PERSON that their unique gifts, coaching, services or products can help!

That’s what we’re really in the business of — Connecting Great Businesses with Real People who have a problem those businesses can solve. And that connection is Magical!

This is especially true for the Coaching, Consulting & Course businesses that we help market — those businesses are helping their clients in all sorts of incredible ways, from improving their health & fitness to growing their businesses to cultivating love & relationships or any of a million other incredible things!

And it’s almost always the case that those businesses have something amazing that their clients need — “If only they knew they existed” — and that’s where we come in.

We get to play the role of matchmaker — between people who have problems they need to solve & businesses who have the solution!

But it doesn’t just stop there — once they connect, something amazing happens…

Their lives improve, their businesses grow, new relationships form, health is transformed & so much more!

And it doesn’t stop there either…

Because of this families are strengthened or created, businesses are formed or forged, complete with the people they employee, the communities they serve & the others THEY Impact.

And so on & so forth — through THE RIPPLE EFFECT

I believe that when great Entrepreneurs are connected with great People who need their help — Amazing Things Happen!

And it’s that spark that is the catalyst & creates a Ripple Effect far beyond we can even comprehend!

And that’s exactly what our Mission is at AdOutreach:

”We Empower Businesses to Amplify Their Impact & Create a Ripple Effect on the World”

That’s what gets my team excited EVERY DAY — for the Ripple Effect we get to help create in the world through our amazing clients!

And that’s why there’s a new ROI we’re focused on…

Ripple Of Impact

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Aleric Heck
Aleric Heck

Written by Aleric Heck

YouTube Ads & Video Marketing Expert | Founder & CEO of AdOutreach | CEO of KeywordSearch.com - AI Ad Targeting SaaS | Free YouTube Ads PDF AdOutreach.com/Gift

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