Should You Be Afraid of Giving Away Too Much Free Content?

Have you ever held back from sharing your best content because you were afraid of giving away too much value?

I used to do the exact same thing too 𝘂𝗻𝘁𝗶𝗹 𝗜 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝘁𝗵𝗲 #𝟭 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗦𝗲𝗰𝗿𝗲𝘁.

Someone recently commented on one of my YouTube Videos: “𝘏𝘰𝘸 𝘥𝘰 𝘐 𝘮𝘢𝘬𝘦 𝘢 𝘷𝘪𝘥𝘦𝘰 𝘵𝘩𝘢𝘵 𝘩𝘢𝘴 𝘷𝘢𝘭𝘶𝘢𝘣𝘭𝘦 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 𝘵𝘩𝘢𝘵 𝘨𝘪𝘷𝘦𝘴 𝘢𝘸𝘢𝘺 𝘴𝘰𝘮𝘦 𝘵𝘪𝘱𝘴 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘨𝘪𝘷𝘪𝘯𝘨 𝘢𝘸𝘢𝘺 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘪𝘯𝘧𝘰 𝘯𝘦𝘦𝘥𝘦𝘥 𝘵𝘰 𝘵𝘩𝘦 𝘱𝘰𝘪𝘯𝘵 𝘵𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘥𝘰𝘯’𝘵 𝘯𝘦𝘦𝘥 𝘮𝘦?”

It’s a great question and one that I think a lot of experts, coaches and consultants struggle with.

But after many years — here’s what I learned:

𝗗𝗼𝗻’𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝗴𝗶𝘃𝗲 𝗮𝘄𝗮𝘆 𝘆𝗼𝘂𝗿 𝗕𝗲𝘀𝘁 𝗖𝗼𝗻𝘁𝗲𝗻𝘁.

You’ve probably heard Alex Hormozi shouting this from the rooftops — and his rise, especially on YouTube, has been incredible to see!

That said, I still see a lot of people debate back & forth on the benefits of giving out value versus holding it back — so I wanted to drop in & share what I’ve discovered.

“𝗧𝗵𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁” 𝗠𝗶𝗻𝗱𝘀𝗲𝘁 𝗦𝗵𝗶𝗳𝘁

Here’s the truth: You can’t give away too much value in your content.

In fact, the more value you give, the more clients you’ll attract.

Why? Because people don’t pay for information. They pay for transformation.

Let me share a personal story that illustrates this perfectly.

For years, I was hesitant to reveal our “secret sauce” for YouTube ads on my YouTube Channel, in my posts (like this) & in my Marketing Minds Newsletter. I thought if I gave away our step-by-step process, why would people want to work with us?

But then I had an epiphany. 𝗕𝘆 𝗽𝗿𝗼𝘃𝗶𝗱𝗶𝗻𝗴 𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗜 𝘄𝗮𝘀 𝗱𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗼 𝗺𝘆 𝗶𝗱𝗲𝗮𝗹 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗜 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝗲𝘅𝗽𝗲𝗿𝘁 𝘁𝗵𝗲𝘆 𝗻𝗲𝗲𝗱𝗲𝗱.

Sure, some people may watch the content & get what they need — great!

But many more will watch the content, learn from it & then use that to make a decision that I am the person they want in their corner helping them implement the strategy.

Note — I said you can never give too much free content away — I didn’t say you do free work to implement — that’s what you charge people for, the execution, customization & the transformation.

It’s one thing to learn a concept from a video & it’s a totally different one entirely to have someone help you implement that from A-Z in a way that is tailored & custom to a business.

𝗛𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝗰𝗼𝗹𝗱 𝗵𝗮𝗿𝗱 𝘁𝗿𝘂𝘁𝗵 — 𝗔𝗹𝗹 𝘁𝗵𝗲 𝗜𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗔𝗹𝗿𝗲𝗮𝗱𝘆 𝗘𝘅𝗶𝘀𝘁𝘀 𝗢𝗻𝗹𝗶𝗻𝗲.

So why does anyone hire anyone for anything?

3 Big Reasons are Skills, Expertise & Customization.

I’m not going to try and learn from Wikihow how to fix my water heater, I’m going to hire a skilled professional, with expertise, who can customize their work to my specific needs.

It’s the same thing with whatever it is that you do.

Especially for Coaches & Consultants!

For us I can share the details of how to write a winning YouTube Ad Script, how to target that ad, how to scale & all the ins & outs — but it’s just not the same as hiring our team to actually help you hands-on execute the process & customize it to your business from our expertise.

However, one way for you to stand out from the crowd is to be seen as the knowledgeable expert, sharing your knowledge in a way that makes it clear YOU are the person they want to work with (& not someone else).

𝗧𝗵𝗲 𝟱 𝗣𝗶𝗹𝗹𝗮𝗿𝘀 𝗼𝗳 𝘁𝗵𝗲 “𝗩𝗮𝗹𝘂𝗲 𝗙𝗶𝗿𝘀𝘁” 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆

So how can you implement this in your business? Here are the 5 key pillars:

𝟭. 𝗗𝗲𝗺𝗼𝗻𝘀𝘁𝗿𝗮𝘁𝗲 𝗬𝗼𝘂𝗿 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲: Share your most powerful strategies. Don’t hold back. The more you showcase your knowledge, the more you position yourself as the go-to expert in your field.

𝟮. 𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆: Be open about your processes, your successes, and even your failures. Authenticity breeds trust, and trust is the foundation of any coaching/consulting relationship.

𝟯. 𝗦𝗵𝗼𝘄𝗰𝗮𝘀𝗲 𝗬𝗼𝘂𝗿 𝗨𝗻𝗶𝗾𝘂𝗲 𝗠𝗲𝘁𝗵𝗼𝗱𝗼𝗹𝗼𝗴𝘆: Your content should give people a taste of what it’s like to work with you. It’s not just about what you teach, but how you teach it.

𝟰. 𝗔𝘁𝘁𝗿𝗮𝗰𝘁 𝗜𝗱𝗲𝗮𝗹 𝗖𝗹𝗶𝗲𝗻𝘁𝘀: By giving away high-value content, you naturally attract people who resonate with your approach. These are your ideal clients, the ones most likely to invest in your full programs.

𝟱. 𝗗𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗲 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝗚𝗲𝗻𝗲𝗿𝗼𝘀𝗶𝘁𝘆: In a world where everyone’s holding back their best stuff, you’ll stand out by being generous with your knowledge.

When you follow these 5 principles, you’ll create content that becomes an Ideal Client Magnet online — attracting clients, generating good-will and growing your business!

In fact — this is the same principle that I inject into our clients YouTube Ads — we encourage them to create “Value Ads” — ads that have real value in them (Hook -> Educate -> Call to Action) the education provides value that demonstrates to your ideal client your expertise & makes them far more likely to take action!

That’s what people are really paying for — not just the information, but the transformation.

𝗧𝗵𝗲 𝗠𝗶𝗹𝗹𝗶𝗼𝗻-𝗗𝗼𝗹𝗹𝗮𝗿 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻

So here’s my challenge to you: What’s the most valuable piece of content you could create for your audience?

If it feels almost painful to give away — like you’re sharing too much — that’s exactly the content you should be putting out there.

A few months ago I asked myself this question & published my YouTube Ads — Complete Beginners Guide — a 33 minute video breaking down my A-Z YouTube Ads Strategy & actually walking through how to setup a campaign from scratch.

Providing Massive Value is not only a generous thing to do — but it also paints you as the definitive authority & expert in your field — and the business people want to work with!

Are you ready to be one of them?