The “Elevator Pitch” Method for Writing Ads that Convert
I have a lot of people ask me if there’s a secret sauce or a formula for writing YouTube Ad scripts & honestly, there are a lot of parallels to the classic “Elevator Pitch”
Here’s a great thought exercise to help you write your own Ads:
Picture this: You step into an elevator with your absolute perfect client. You have just 30 seconds before they get off, and you’ll likely never see them again. You know you can genuinely help them — what would you say?
This scenario is the perfect framework for crafting your hook.
Here’s how to break it down:
First you have the Hook of Your Ad (or the 30 seconds you may spend with someone in an elevator using this thought exercise)
- The First 5 Seconds: Your Initial Few Words make a difference as to whether or not the person will even give you any attention at all or ignore you. You must hook them.
- The Next 25 Seconds: You need to demonstrate that you understand their problems & have a solution, as well as demonstrate yourself to be an authority in that field.
^^ This is Your Hook, just like your initial “Elevator Pitch”
But it’s not just that, we can continue this example for the rest of your ad as well.
Let’s continue this hypothetical Elevator Pitch scenario. After you have successfully captured their attention, your ideal client steps out of the elevator with you & says he has 2 more minutes before he needs to run to a meeting.
What do you do with those 2 minutes? GIVE THEM VALUE!
Share something with them that will change their way of thinking & show them that you, as an expert, know something they don’t about solving their problems.
- The Next 1–2 Minutes: You need to provide some initial value that showcases to them your expertise & that you have a solution that can solve their problems
Finally, once you’ve demonstrated your ability to provide value, the next step in this hypothetical Elevator Pitch example would be to invite them to a meeting to discuss how you can help them (the ask) which in your ad is the Call to Action.
- The Last 30 Seconds: You make it clear that you can discuss how to help them at a later time if they just take the Next Steps (Call to Action) you share with them.
When you start to think about your ad in this way it can help alleviate the pressure of overcomplicating how to write a script.
Do this thought exercise — “What would you say if you were in an Elevator with your ideal client?”
- The first 5 seconds to capture their attention
- The next 25 seconds to hook them
- The quick 1–2 minute conversation to demonstrate value
- The 30-second ask to continue the conversation later
And then what you’ll find is you just helped yourself brainstorm your entire ad script!
Following our Framework:
Hook -> Educate -> Call to Action
Hope that helps you create your next irresistible ad script!
- Aleric
