The Parched Sahara of High-Ticket Coaching

Aleric Heck
2 min readMar 11, 2021


If you’re going to grow & scale a business, you need predictability.

I was talking to my friend who is a high-ticket coach.

She was getting very, very frustrated.

She’d been in the coaching business for a long time, so she was familiar with the ups and downs — the “rollercoaster.”

But the specific thing she was dealing with was that everything would be ticking along perfectly one minute…

Only to jerk to a stop the next.

Which means:

No leads.

No apps.

No sales.

𝗭𝗲𝗿𝗼 𝗰𝗮𝘀𝗵𝗳𝗹𝗼𝘄.

𝗜𝘁’𝘀 𝘄𝗼𝗿𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗼𝗻𝗹𝘆 𝗵𝗮𝘃𝗲 𝗼𝗻𝗲 𝗹𝗲𝗮𝗱 𝘀𝗼𝘂𝗿𝗰𝗲.

Imagine if you’re an elephant living in the dry parts of Africa and you only have one source of water.

Some days it’s there.

Some days it’s dry as a bone.

That’s what a lot of coaches are dealing with right now.

My friend in particular was being subjected to WEEKS where she couldn’t advertise on her main lead source (FB), which she described as “outrageous.”

Outrageous is right. How long can you stand to have those weeks where NOTHING comes in? Forget the bottom line for a second… what does that do to your emotional state + your team’s morale?

And if your particular lead source is FB (for 90% of people it is) you can forget trying to talk to them about it.

They won’t help you.

They don’t care.

My friend and I both agreed:

If you are going to grow and scale a biz you need PREDICTABILITY.

Your salespeople have got to eat.

So I wanted to drop you this email and let you know that’s exactly what we can do for you.

𝗪𝗲’𝗹𝗹 𝗴𝗲𝘁 𝘆𝗼𝘂 𝘀𝗲𝘁 𝘂𝗽 𝗮𝗻𝗱 𝘀𝗵𝗼𝘄 𝘆𝗼𝘂 𝗵𝗼𝘄 𝘁𝗼 𝘁𝘂𝗿𝗻 𝗰𝗵𝗮𝗼𝘀 𝗶𝗻𝘁𝗼 𝗽𝗿𝗲𝗱𝗶𝗰𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗮𝗱𝘀.

Leads come in…

They convert into sales.

It’s that simple.

Book a time to chat with us.

- Aleric

P.S. Wanna learn how you can use YouTube Ads for consistent leads & sales? Watch this YouTube video:

Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read more of his Medium posts to learn how you can use YouTube Video Ads to scale your business!

Join the YouTube Ads for Entrepreneurs Facebook Group:

YouTube Ads Strategy Call with Aleric:

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YouTube Ads Webinar:

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Aleric Heck

YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales.