The โTree Scaling Strategyโ for Massively Scaling Ad Campaigns ๐ฒ
Have you ever wondered why some businesses seem to effortlessly scale their ads while others struggle to grow?
The secret is honestly simpler than you think. Today, Iโm going to reveal one of the most powerful strategies Iโve developed over years of running successful YouTube Ad campaigns: The โTree Scalingโ Strategy.
๐ง๐ต๐ฒ ๐๐ฎ๐น๐น๐ผ๐ผ๐ป ๐๐ฝ๐ฝ๐ฟ๐ผ๐ฎ๐ฐ๐ต: ๐ช๐ต๐ ๐ ๐ผ๐๐ ๐ฆ๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐๐ณ๐ณ๐ผ๐ฟ๐๐ ๐๐ฎ๐ถ๐น
Before we get into the Tree Scaling Strategy, letโs talk about why most advertisers fail when they scale.
They typically use what I call the โBalloon Approachโ
Hereโs how it typically goes:
1. You find a winning ad campaign
2. Excited by the results, you dramatically increase the budget
3. Initially, you see a surge in results
4. But soon, performance starts to decline
5. You keep pumping money in, hoping to recreate the initial success
6. Eventually, the campaign โpopsโ โ costs skyrocket, and results plummet
Sound familiar? ๐คฆโโ๏ธ This approach fails because it doesnโt account for the nuances of ad platforms and audience behavior. When you rapidly increase spend, you:
- Exhaust your most responsive audience too quickly
- Trigger algorithm changes that can hurt performance
- Lose the ability to optimize effectively due to too many variables changing at once
Itโs like trying to turn a speedboat into a cruise ship overnight. It just doesnโt work. But luckily for you โ I have a better & safer alternative to scaling:
๐ช๐ต๐ฎ๐ ๐ถ๐ ๐๐ต๐ฒ ๐ง๐ฟ๐ฒ๐ฒ ๐ฆ๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐?
The Tree Scaling Strategy is a method of scaling your YouTube Ads that mimics the growth of a tree (or forest of trees). Just like a tree grows from a single trunk and branches out, your ad campaigns start with a core successful campaign and branch out into new, related campaigns!
Hereโs how it works:
1. Start with a Solid Trunk (Your Core Campaign)
2. Grow Strong Branches (Scale Successful Elements)
3. Prune Weak Branches (Cut Underperforming Elements)
4. Plant New Seeds (Test New Ideas)
Letโs break each of these down:
๐ญ. ๐ฆ๐๐ฎ๐ฟ๐ ๐๐ถ๐๐ต ๐ฎ ๐ฆ๐ผ๐น๐ถ๐ฑ ๐ง๐ฟ๐๐ป๐ธ (๐ฌ๐ผ๐๐ฟ ๐๐ผ๐ฟ๐ฒ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป)
The trunk of your tree is your initial successful campaign. This is the foundation of your ability to scale. Itโs the campaign thatโs already proven to work, delivering a positive ROAS (Return on Ad Spend).
For example, letโs say youโre running a YouTube Ad for your coaching business, and youโve found a winning combination of targeting, ad creative, and landing page. If that campaign is producing leads, calls & sales at a good rate โ then this is likely a campaign you want to scale! This is your trunk.
You can start scaling this campaign slowly (just like you would water & nurture a tree) while beginning step 2 โ which is creating new campaigns (branches)!
(๐๐ท๐ฐ๐ช๐ฅ ๐ต๐ฉ๐ฆ ๐ถ๐ณ๐จ๐ฆ ๐ต๐ฐ ๐ด๐ค๐ข๐ญ๐ฆ ๐ต๐ฉ๐ฆ ๐ค๐ข๐ฎ๐ฑ๐ข๐ช๐จ๐ฏ ๐ญ๐ช๐ฌ๐ฆ ๐ข ๐ฃ๐ข๐ญ๐ญ๐ฐ๐ฐ๐ฏ & ๐ซ๐ถ๐ด๐ต ๐ฑ๐ถ๐ฎ๐ฑ ๐ช๐ต ๐ง๐ถ๐ญ๐ญ ๐ฐ๐ง ๐ฎ๐ฐ๐ฏ๐ฆ๐บ โ ๐ข๐ด ๐ ๐ด๐ฉ๐ข๐ณ๐ฆ๐ฅ ๐ฆ๐ข๐ณ๐ญ๐ช๐ฆ๐ณ, ๐ต๐ฉ๐ข๐ต ๐ช๐ด ๐ฉ๐ฐ๐ธ ๐บ๐ฐ๐ถ ๐ณ๐ช๐ด๐ฌ ๐ด๐ข๐ฃ๐ฐ๐ต๐ข๐จ๐ช๐ฏ๐จ ๐บ๐ฐ๐ถ๐ณ๐ด๐ฆ๐ญ๐ง!)
๐ฎ. ๐๐ฟ๐ผ๐ ๐ฆ๐๐ฟ๐ผ๐ป๐ด ๐๐ฟ๐ฎ๐ป๐ฐ๐ต๐ฒ๐ (๐ง๐ฒ๐๐ & ๐ฆ๐ฐ๐ฎ๐น๐ฒ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐๐ณ๐๐น ๐๐น๐ฒ๐บ๐ฒ๐ป๐๐)
Once you have your base campaign (trunk), itโs time to grow branches. These are variations of your successful campaign.
You will create New Campaigns (not the same campaign) that are slight variations on your winning campaigns โ we call these tree branches!
- Create slight variations of your successful ads (different hooks etc.)
- Expand your targeting to similar audiences
- Test branching into new targeting options, audiences or even demographics
The key here is to make small, incremental tests in new campaigns. Youโre not reinventing the wheel; youโre optimizing whatโs already working.
(๐ ๐๐๐๐๐๐๐, ๐กโ๐๐ ๐ ๐๐๐ ๐๐ธ๐ ๐๐๐๐๐๐๐๐๐ ๐ฆ๐๐ข ๐๐๐ ๐ก๐๐ ๐ก๐๐๐, ๐๐๐ก ๐๐ฅ๐๐๐๐๐๐๐ ๐ฆ๐๐ข๐ ๐๐ฅ๐๐ ๐ก๐๐๐ ๐๐๐๐๐๐๐๐)
๐ฏ. ๐ฃ๐ฟ๐๐ป๐ฒ ๐ช๐ฒ๐ฎ๐ธ ๐๐ฎ๐บ๐ฝ๐ฎ๐ถ๐ด๐ป๐ / ๐๐ฟ๐ฎ๐ป๐ฐ๐ต๐ฒ๐
Just like a real tree, not all branches will grow strong. Some campaign variations might not perform as well as your original campaign. This is where pruning comes in.
Regularly review your campaigns and cut off the underperforming branches.
- Pause ad variations that arenโt converting
- Removing targeting options that arenโt delivering results
- Remove videos that arenโt performing
- Reduce budget on lower-performing campaigns
Remember, pruning isnโt a failure โ itโs a necessary part of healthy growth!
As Iโve shared before, you either Win or Learn โ and this is how you rapidly learn & test so you can Win even more!
๐ฐ. ๐ฃ๐น๐ฎ๐ป๐ ๐ก๐ฒ๐ ๐ฆ๐ฒ๐ฒ๐ฑ๐ (๐ง๐ฒ๐๐ ๐ก๐ฒ๐ ๐๐ฑ๐ฒ๐ฎ๐)
While youโre growing, branching out and pruning your main tree, donโt forget to plant new seeds.
These are entirely new campaign ideas that you test on a small scale to see if they can become trees themselves (building your forest).
You might try:
- A completely different ad angle
- A new offer or lead magnet
- A new Funnel
- An untapped audience segment
Start these new campaigns with a small budget. If they show promise, you can gradually increase investment and potentially grow a whole new tree & build your forest (repeat steps 1โ3 for your new tree)!
๐ฃ๐ฟ๐ผ ๐ง๐ถ๐ฝ๐ ๐ณ๐ผ๐ฟ ๐ ๐ฎ๐ ๐ถ๐บ๐ถ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ง๐ฟ๐ฒ๐ฒ ๐ฆ๐ฐ๐ฎ๐น๐ถ๐ป๐ด ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐
1. Be Patient: Trees donโt grow overnight, and neither do scaled ad campaigns. Give your variations time to gather data before making decisions.
2. Keep Detailed Records: Track which elements youโre changing in each variation. This will help you identify patterns in what works and what doesnโt. (This way you Learn)
3. Balance Growth and Stability: While itโs exciting to try new things, always keep a portion of your budget allocated to your proven winners.
4. Use AI to Your Advantage: Tools like our KeywordSearch AI Audience Targeting Tool can help you identify new targeting opportunities and even generate ad copy variations!
5. Donโt Forget the Roots: As you scale, always keep an eye on your foundation โ your offer, your landing page, your overall funnel. Make sure these can handle increased traffic.
The Tree Scaling Strategy has been a game-changer for my business and for many of our clients. It allows you to scale systematically and sustainably, minimizing risk while maximizing growth potential!
Remember, the goal isnโt just to spend more on ads โ itโs to grow your business. By following this strategy, youโre not just increasing ad spend; youโre cultivating a thriving ecosystem of campaigns that can support long-term business growth.
Thatโs it, thatโs the Tree Scaling Strategy โ Now go out & plant those trees! ๐ฒ
