The Truth About Facebook Ads (and its value to your lead source)

“I’ll talk to you when Facebook works…”

I held my head in my hands. After all, I knew this client wasn’t gonna be working with me.

Worse still, his business was going nowhere.

Because “I’ll talk to you when Facebook works” might as well be “I’ll never talk to you”.

Why?

Facebook ads just don’t work anymore.

See the thing is, Facebook was the darling of the internet marketing world. But that’s not been the case for a long time.

I know, I know, some people are gonna want to disagree with me. And others might well want to throw their laptops across the room in a fit of rage.

Listen, I get it. Some people (maybe even YOU) have built successful businesses using Facebook ads.

But that just isn’t the case anymore.

Facebook ads are getting more expensive AND conversions aren’t increasing.

(In a lot of cases they’re even dropping)

Facebook ads are making less and less sense. But people cling to what they know and hope that things will change.

They won’t.

The world is changing. People on Facebook are BORED. You know this already.

They’re simply scrolling to pass time….

Maybe they’re in the line at the bank.

In an Uber.
At a party with people they’re not interested in.

Or whatever.

Point is, they’re just SCROLLING…

scrolling….

scrolling….

scrolling….

scrolling….

You get the idea.

Trying to sell something to an extremely bored person is like rearranging the deck chairs on the Titanic.

Pointless and BORING.

Is that what you want your prospects to think about you?

Not only will they not buy, but they’ll think of YOU as boring.

You’re not boring, are you? I mean, your product or service is exciting. Because if it wasn’t, you wouldn’t be on my list.

So what’s the answer?

Well it’s not really gonna be a huge surprise if I say YouTube ads at this point, is it?!

BUT WHY, ALERIC? Why should I run YouTube ads?!

Let me explain…

People on YouTube are (by and large) NOT BORED. They have what I call the Learner’s Mindset.

What do I mean by that?

Well, they’re searching for something. Maybe they want to know how to get a great night’s sleep. Or perhaps they want to create an online business and finally quit their corporate job. They might be looking for a way to get in shape.

Whatever they want, they’re on YouTube ACTIVELY looking for answers.

In other words, not only are they NOT BORED.

But they’re in EXACTLY the right frame of mind to receive a message that could help them.

Which is where your ad comes in.

And the best part?

Sure you can catch prospects at their most receptive.

But you can also ethically steal your competitor’s traffic!

Wanna know how? Click here to schedule a call with me and I’ll explain everything…

Talk soon

-Aleric

P.S. Wanna learn more Jedi Targeting Tricks for YouTube Ads? Watch my YouTube Video here:

Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read more of his Medium posts to learn how you can use YouTube Video Ads to scale your business!

Join the YouTube Ads for Entrepreneurs Facebook Group: http://www.facebook.com/groups/advancedyoutubeads

YouTube Ads Strategy Call with Aleric: https://www.adoutreach.com/apply

See More YouTube Ad Results: https://www.adoutreach.com/tank

YouTube Ads Webinar: https://www.adoutreach.com/webinar

OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar