What moves quicker than the Flash when marketing your offer?

Aleric Heck
4 min readMar 8, 2021


The answer is Resonance.

This one word is 𝘬𝘦𝘺 𝘢𝘯𝘥 𝘷𝘪𝘵𝘢𝘭 to your marketing. And when set up correctly, it moves faster than the Flash, quicker than a wildfire, rooting itself into the minds of your core customers.

In this email, I want to address Resonance in YouTube Ads, why it works so effectively, and how when used correctly it is so 𝑝𝑜𝑤𝑒𝑟𝑓𝑢𝑙.

𝘙𝘦𝘴𝘰𝘯𝘢𝘯𝘤𝘦 is that amplification of your message that takes place in your potential customer’s brain; playing back in their head 𝘰𝘷𝘦𝘳 & 𝘰𝘷𝘦𝘳 𝘢𝘨𝘢𝘪𝘯.

So, before we touch on Resonance for YouTube, let’s first dive into resonance when it comes to Facebook ads.

Plenty of people have tried applying resonance to Facebook ads before…

…and while it is possible, it’s **MUCH** easier to get resonance with over & over again.

Here’s the thing… it’s pretty difficult to get resonance on Facebook. Why?

Think about it. If you scroll through Facebook, there are a LOT of image ads, video ads, and other noise.

With so much going on, it’s nearly impossible to break through the noise & get your message across to your audience.

Out of the hundreds of ads you see on Facebook daily, how many do you actually remember?

Now, compare that to the great blue ocean of YouTube advertising.

It’s all about the delivery… the way YouTube Ads are delivered to the consumer.

YouTube ads are shown as a video. A video of you, the advertiser, talking to the people you want to reel in as customers & clients.

You are introducing an idea and giving face to that idea.

Incepting that idea into the mind of your consumer, like Leo in Inception, you’re planting an idea that will take root & have a life of its own in your customer’s mind.

Now the idea has foundations — is spinning through your viewer’s mind & creating an insatiable desire to learn more & work with you.

And, **every time** they see your face… they also remember your idea.

This is HOW resonance moves quicker than the Flash.

We are constantly bombarded with written content on Facebook ads, but how often do you actually get to hear business owners themselves pitching the product in a video?

Think about this…

You’ve probably seen, what, two dozen Facebook ads in the last two days…

…How many of them do you actually remember?


Those ads DON’T have Resonance.

So let’s turn to YouTube Ads…How do they build Resonance?

We have found that there are 3 golden components to create resonance with a YouTube ad.

1. Hook.

2. Educate

3. Call-to-Action

With the Hook, you trigger the creation of memory, the creation of resonance. 𝘠𝘰𝘶 𝘢𝘳𝘦 𝘢𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘴𝘺𝘯𝘵𝘩𝘦𝘴𝘪𝘻𝘪𝘯𝘨 𝘵𝘩𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘵𝘩𝘦𝘪𝘳 𝘣𝘳𝘢𝘪𝘯 𝘵𝘩𝘢𝘵 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘴 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘴𝘦𝘦𝘪𝘯𝘨 𝘸𝘪𝘵𝘩 𝘸𝘩𝘢𝘵 𝘵𝘩𝘦𝘺 𝘢𝘳𝘦 𝘩𝘦𝘢𝘳𝘪𝘯𝘨.

With a powerful Hook, your message will be amplified in the brain of a potential customer for not just the next few hours…but for the next few days. Like Leo’s Spinning Top.

Ultimately, people can’t stop thinking about your message until they opt-in or they buy.

Once you’ve done this, 𝘁𝗵𝗲𝘆’𝗿𝗲 𝗽𝗮𝘆𝗶𝗻𝗴 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. You have triggered the part of their brain that acknowledges the importance of your message, and they are primed & ready for what you have to say.

Now, it’s important to give something to them. You need to Educate & provide value in order to generate that long-term resonance.

After you’ve given them something to think about with the Educate component, it’s time for the Call-to-Action. This is when you tell potential customers exactly what they need to do, whether it’s booking a call with you or clicking a link to purchase your product.

Resonance is incredibly powerful because you are giving people the opportunity to connect your face with your ideas…

…Ideas that get stuck in their head and cannot stop thinking about until they take action.

Once you change the way someone thinks, they cannot unsee or un-hear your message. You have incepted an idea that will take wind through their minds.

Think back to those Facebook ads you don’t remember. It’s not because the advertiser’s message wasn’t good, or that their product or service wasn’t up to par…

They were just using the wrong medium to actually create resonance.

I want to end this with what YOU, as a business owner, can do right now.

You can learn the secrets of Incepting Ideas into your potential client’s heads using Video Ads.

Even we use this. Think of our phrase “Hijacking Competitors Traffic.” This is a phrase we made up, yet I KNOW it consumes the minds of those who haven’t gotten on a call with me. “How does it work?” “How do I set this up?”

You want the SAME thing in your business, customers asking themselves over and over again “What is Possible?”

The Top Spinning in their Head…

TRUE Resonance.

If you’re reading this and you’re resonating with everything I’m saying, then it’s a great time to schedule your call with me.


Talk soon.

— Aleric

P.S. The advertising platform is a difference maker when it comes to your ROAS success…AND the actual ad you create. Watch my YouTube Video on how you can create a YouTube Ad that truly resonates with your potential customers.

Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Read more of his Medium posts to learn how you can use YouTube Video Ads to scale your business!

Join the YouTube Ads for Entrepreneurs Facebook Group: http://www.facebook.com/groups/advancedyoutubeads

YouTube Ads Strategy Call with Aleric: https://www.adoutreach.com/apply

See More YouTube Ad Results: https://www.adoutreach.com/tank

YouTube Ads Webinar: https://www.adoutreach.com/webinar

OmniPresent Retargeting Webinar: https://www.adoutreach.com/omnipresent-webinar



Aleric Heck

YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales. AdOutreach.com/webinar