Wins & Mindset Lessons from Achieving Entrepreneurial Milestones — January 2021

𝗪𝗲 𝗵𝗮𝗱 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗿𝗲𝗰𝗼𝗿𝗱-𝗯𝗿𝗲𝗮𝗸𝗶𝗻𝗴 𝗺𝗼𝗻𝘁𝗵 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 — $𝟵𝟯𝟵,𝟭𝟵𝟭 𝗥𝗲𝘃𝗲𝗻𝘂𝗲 — to start the year off right! And pave the way for our first $𝟭 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 𝗠𝗼𝗻𝘁𝗵! 🚀

As is tradition now, I want to share all of my wins & learning lessons from January! I hope you find these valuable for your business as well! 😁

𝗪𝗶𝗻: 𝗜 𝘀𝗵𝗮𝗿𝗲𝗱 𝘁𝗵𝗲 𝘃𝗶𝘀𝗶𝗼𝗻 & 𝗿𝗮𝗹𝗹𝗶𝗲𝗱 𝘁𝗵𝗲 𝘁𝗲𝗮𝗺 𝗳𝗼𝗿 𝗮𝗻 𝗶𝗻𝗰𝗿𝗲𝗱𝗶𝗯𝗹𝗲 𝟮𝟬𝟮𝟭!

One of my favorite things I get to do as CEO is lead & inspire my team! I’ve genuinely always loved sharing the vision that I have for success & inspiring those around me to make that vision a reality!

That’s exactly what I do at all of our Quarterly “All-Hands” Team Meetings! And this one was our biggest “All-Hands” meeting yet — with 35 AdOutreach Dream Team Members!

We kicked off 2021 with some big team goals:

- $20 Million Revenue

- $3 Million/mo Revenue by Dec. 2021

- $1 Million/mo PROFIT

I got our team aligned on our mission of helping thousands of businesses fully leverage the best advertising platform right now — YouTube Ads!

And I painted the picture of what we’re all working towards long-term as a team!

𝗪𝗶𝗻: 𝗪𝗲 𝗮𝗽𝗽𝗹𝗶𝗲𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘄𝗲 𝗹𝗲𝗮𝗿𝗻𝗲𝗱 𝗶𝗻 𝟮𝟬𝟮𝟬

One of the big things I wanted to make sure we did going into 2021, is to actually continue to apply all of the learning lessons that I gained from 2020 to the new year!

It goes back to one of my favorite mantra’s “𝗬𝗼𝘂 𝗲𝗶𝘁𝗵𝗲𝗿 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝗼𝗿 𝗟𝗘𝗔𝗥𝗡 𝗵𝗼𝘄 𝘁𝗼 𝘀𝘂𝗰𝗰𝗲𝗲𝗱 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝘁𝗶𝗺𝗲” — but the trick to this mantra is that you actually put into practice everything you learn & keep practicing it!

That way the more you learn, the more you keep stacking what you learn works best. This creates massive upward momentum as you stack lessons on top of each other leading to more & more success!

^^ This is the Secret to Momentum Stacking & Rapid Successful Growth ^^

𝗟𝗲𝘀𝘀𝗼𝗻: 𝗪𝗲 𝘄𝗲𝗿𝗲 𝗿𝗲𝗺𝗶𝗻𝗱𝗲𝗱 𝘁𝗵𝗮𝘁 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗮 𝗿𝗮𝗺𝗽-𝘂𝗽 𝗽𝗲𝗿𝗶𝗼𝗱 𝗶𝗻 𝗝𝗮𝗻𝘂𝗮𝗿𝘆 (𝗹𝗲𝗮𝗻 𝗶𝗻𝘁𝗼 𝘁𝗵𝗶𝘀, 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗳𝗶𝗴𝗵𝘁𝗶𝗻𝗴 𝗶𝘁).

One learning lesson we had in January is that there are macro-trends & ramp-up periods.

We mapped out exactly what we needed to do in order to hit our first $1 Million Month, but we just didn’t get the initial traction as quickly as we wanted right out the gate after New Years’.

And honestly, it makes sense: The macro trend is that everyone is ramping up their business the first week of the month. This isn’t an excuse, but more so an understanding that you can absolutely succeed despite macro trends, but there is a big difference between sailing into & with the wind.

That being said, we heavily capitalized on January’s ramp-up in the later weeks & saw record-breaking days & weeks in the latter half of January! — Riding with the “Macro Winds of Momentum” at our sails!

And as a result… we ended up with a Record-Breaking Month: $𝟵𝟯𝟵,𝟭𝟵𝟭 𝗥𝗲𝘃𝗲𝗻𝘂𝗲! 🥳️

A perfect bouncing board for our first $1 Million Month!

𝗪𝗶𝗻: 𝗪𝗲 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝗱 𝗼𝘂𝗿 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗠𝗮𝘀𝘁𝗲𝗿𝗖𝗹𝗮𝘀𝘀! 🎉 (Finally, haha)

After 3+ months in the making, in January I finally launched the brand new…

YouTube Advertising MasterClass! 🚀

This is my new $47 Front-End Product on YouTube Ads! It’s set up as a 3-hour long masterclass that covers my entire YouTube Advertising strategy to take Coaching, Consulting & Course businesses to 7 or 8+ Figures using YouTube Ads!

When I first posted in my Facebook group & personal wall with the ability to get “Early Access” to the masterclass, we sold over 250+ copies in just a week & a half! That’s before even launching ads or doing an email launch!

And the feedback on the masterclass & results has been incredible! I set it up to over-deliver & pull back the curtain on the strategy I used to scale to 8 figures with YouTube Ads & even touched on our “OmniPresent Retargeting” strategies as a bonus!

Creating such a value-packed masterclass led to a strong booking rate for strategy calls and has resulted in numerous full program clients already!

I just recorded a few dozen new cold, warm & hot ads for the masterclass which we just launched on YouTube…and the results are already incredible! (I’ll share more details in my next monthly recap — but let’s just say this is a game-changer😉)

𝗪𝗶𝗻: 𝗖𝗿𝗮𝗰𝗸𝗲𝗱 𝘁𝗵𝗲 𝗖𝗼𝗱𝗲 𝗳𝗼𝗿 𝗙𝗿𝗼𝗻𝘁-𝗘𝗻𝗱 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝘄𝗶𝘁𝗵 𝗮 𝗦𝗲𝗮𝗺𝗹𝗲𝘀𝘀 𝗧𝗿𝗮𝗻𝘀𝗶𝘁𝗶𝗼𝗻 𝘁𝗼 𝗛𝗶𝗴𝗵 𝗧𝗶𝗰𝗸𝗲𝘁 𝗖𝗮𝗹𝗹

I did a lot of high-level thinking on how I wanted to set up my front end products.

Because the concern is always that you don’t want to accidentally slow down the path for front end buyers to become full clients — and that’s something I’ve seen happen in the marketplace if people aren’t careful.

But after some deep thinking — I CRACKED the code!

The big problem most people face when creating front end products is they essentially create a “mini-course” with no definable start & end, as well as no clear Call-To-Action to take the next step — booking a strategy call.

The problem is this method heavily over-relies on the specialists to do ALL the work on converting these buyers into sets/calls. And many buyers will get ‘stuck’ consuming the course content with no definitive next step.

How can you fix this problem?

𝗪𝗶𝘁𝗵 𝗮 𝗽𝗮𝗶𝗱 𝗺𝗮𝘀𝘁𝗲𝗿𝗰𝗹𝗮𝘀𝘀!

I created a 3-hour long, value-packed masterclass that truly over-delivers & mapped out my entire YouTube Ads Strategy. Plus, a bonus of revealing my OmniPresent Retargeting Strategy!

But after all that value, what happens at the 2-hour 50-minute mark?

I start talking about the next step: Booking a strategy call with our team for hands-on help, applying everything they just learned & mapping out what it looks like for their business!

Essentially, turning this masterclass into a value-packed paid, long-form Webinar! With a clear Call to Action to take the next step!

So, now we’re discovering that many masterclass buyers are booking calls directly in addition to our specialists booking many calls as well from calling & reaching out to buyers directly!

I feel structuring the front-end product as a paid masterclass is the SECRET to creating an incredibly high-converting front end product that leads to the absolute highest number of booked calls & full clients!

So far the results are incredible & I’ll continue to share the updates in these recap posts!

( P.S. If you want to see what the masterclass is all about, you can check it out here:

𝗪𝗶𝗻: 𝗢𝘂𝗿 𝗗𝗿𝗲𝗮𝗺 𝗧𝗲𝗮𝗺 𝗚𝗿𝗲𝘄 𝘁𝗼 𝟯𝟱+ 𝗧𝗲𝗮𝗺 𝗠𝗲𝗺𝗯𝗲𝗿𝘀!

Wow! It’s absolutely amazing how much we’ve grown as a team!

We now have over 35 AdOutreach Dream Team members working together to help our clients succeed at the highest levels with their YouTube Ads!

By having such a large, specialized & incredible team, we’re able to serve our clients at a whole new level. As well as really ensure that we live up to our standards of providing the absolute best client success & results — living up to the reputation we’ve earned!

And we’re not stopping here, we have 3 more active roles we’re hiring for right now!

𝗪𝗶𝗻: 𝗜 𝗴𝗼𝘁 𝗖𝗹𝗲𝗮𝗿 𝗼𝗻 𝗺𝘆 𝗠𝗲𝗱𝗶𝘂𝗺-𝗧𝗲𝗿𝗺 𝗚𝗼𝗮𝗹𝘀 — $𝟭 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 (𝗶𝗻 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝟱-𝟭𝟬 𝘆𝗲𝗮𝗿𝘀)

Going along with our expansive growth, innovation & dream team growing — is my medium & long-term goals!

I’ve done a lot of reflecting & thinking in 2021. So far, what I keep coming back to is ensuring that I live up to my full potential & work towards what I know my team & I can achieve!

I have a clear vision of building my collection of businesses to over $1 Billion & I have a clear path & plan to get there over the next 5–10 years.

But it’s not just about getting clear on my goals — it’s also about sharing that vision with my team & getting us all on the same page to make that vision a reality!

So I’ve been working with my team to inspire them with everything I know our team has the capability of achieving & becoming in the coming years!

𝗪𝗶𝗻: 𝗜𝗻 𝘁𝗵𝗲 𝗠𝗼𝗻𝘁𝗵 𝗔𝗵𝗲𝗮𝗱 — 𝗜’𝗺 𝗠𝗼𝘃𝗶𝗻𝗴 𝘁𝗼 𝗮 𝗡𝗲𝘄 𝗖𝗶𝘁𝘆 & 𝗕𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗼𝘂𝘁 𝗮 𝟱,𝟬𝟬𝟬+ 𝗦𝗾 𝗙𝘁 “𝗗𝗿𝗲𝗮𝗺 𝗧𝗲𝗮𝗺 𝗛𝗤”

In the month ahead, I’m moving to a brand new city, finalizing the plans on building a 5,000+ sq ft AdOutreach Dream Team HQ! Plus, we’re going to hit our first $1 Million Month, if not this month then definitely the next (although we’re going for it now!)

There are so many incredible things that I am so excited about!

And that leads me to one final thing I learned in January — to focus on what EXCITES me!

𝗘𝘅𝗰𝗶𝘁𝗲𝗺𝗲𝗻𝘁 = 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁

As entrepreneurs, when you can focus on something that excites & energizes you, the results are just incredible. Because that excitement & energy has a compounding effect that allows you to achieve everything you’re excited about achieving!

January was a great way to start 2021 & I know that this is going to be an absolutely incredible year! 😁 🚀

— Aleric

P.S. Mindset is everything when scaling your business to the next level — I would recommend that you channel this Advertiser’s Mindset to scale your YouTube Ads to the next level & dial in those consistent leads & sales.

Aleric Heck helps Entrepreneurs & Business Owners use YouTube Ads to generate Leads & Sales through his Company AdOutreach. Follow his profile to learn how you can use YouTube Video Ads to scale your business!

Join the YouTube Ads for Entrepreneurs Facebook Group:

YouTube Ads Strategy Call with Aleric:

See More YouTube Ad Results:

YouTube Ads Webinar:

OmniPresent Retargeting Webinar:

Originally published at

YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales.