Image for post
Image for post

𝗦𝗲𝗹𝗳-𝘀𝗮𝗯𝗼𝘁𝗮𝗴𝗶𝗻𝗴 𝗲𝗻𝘁𝗿𝗲𝗽𝗿𝗲𝗻𝗲𝘂𝗿𝘀

I make fun of Zuck a lot.

Darth Zuck the Destroyer.

Lord Zuck the Inconsistent.

King Zuckerberg the Disapproving.

And I’m not really sorry for that because hey, FB is practically stealing money from a lot of people.

But it’s not all his fault.

As much as it pains me to admit it, a lot of times advertisers are their own worst saboteurs.

They buck the process.

They’re tempted to get emotional.

They might even make big changes based on 0 data.

Everyone is tempted, once the ads are up and running and you’re paying for them, to get worried and think the ads aren’t performing as well as you would like. Everyone has that little voice in their head saying, “Go ahead… turn it off. You’re spending money. There are no conversions. This isn’t working. …

Image for post
Image for post

CPM, CPC, CPA, CP-XYZ…What’s right for you?

We’re focused on CPA.

Cost per acquisition, as in acquiring a customer… or cost per application, if we’ve built an application funnel.

Because that’s as close to the bottom line as we can get.

The goal is probably NOT to have a lot of leads coming in at a low cost. The goal is one or two steps beyond that. At the end of the day, we’re focused on making a lot of sales right?

So that being said, we track CPA…

And there’s also one more thing we track, which I think a lot of advertisers and media buyers and agencies don’t do.

We track lead QUALITY.

We actually have a rating system. It’s internal to our team, AND we help clients out with it as well. We use it to rate the quality of our applications. So if we’re getting really good apps from a certain place, we want to redouble our efforts there. …

Image for post
Image for post

What’s your approach to testing?

Do you have a scientific “method” nailed down or are you more of a “throw stuff at the wall and see what sticks” type?

If you’re a high ticket expert or you sell a product or course, chances are you’ve been beaten over the head with the idea that we need to be testing more, more, more.

Which is true…

But on Facebook, which is where most businesses/entrepreneurs start off advertising, it’s tough enough to get even ONE set of ads working at any scale.

And that’s before people like me come along, banging our digital gavels and declaring that you need to test more. …

Image for post
Image for post

You know Joe Sugarman, right?

The infamous advertising man who started a multi-million dollar mail-order business?

Well in one of his lesser-known books called “Triggers,” he gives one of my favorite definitions of integrity.

Joe likes to very simply call it “walking your talk.”

He goes on…

“Whatever you say, you’ve got to walk your talk. If you say you are going to do something, do it. If you make a promise, deliver. If you agree to provide quality service, deliver quality service. In short, walk your talk.”

I couldn’t agree more.

Because “Walking Your Talk” is one of the reasons why I think YouTube Beats Facebook.

ESPECIALLY when it comes to getting high-quality leads for your offer.

Everybody is so skeptical these days when they see an ad…

Their initial reaction is somewhere between “go away” and “yeah right.”

And you have to do everything in your power to remedy that.

Facebook Ads are usually just text on a page with an almost Irrelevant…”Eye-Catching” picture.

Not the best way to address the skepticism.

But YouTube ads are a different animal. …

Image for post
Image for post

I’ve got something to confess.

I got lucky when I started my business 10 years ago.

I found something I was good at (videos and YouTube) and adapted it to the demands of the market.

I’m 99% sure that’s the reason I have multiple successful businesses right now. If I would have taken a slightly different turn, who knows where I’d be now.

The key?


Turns out it’s very easy to create impact using YouTube.

(As I explained earlier, it’s very easy to position yourself as an authority & actually give real value with YT ads).

Furthermore… almost ALL of the great entrepreneurs I know are driven by impact.

Image for post
Image for post

I was reading a newsletter from one of my coaches the other day, and it mentioned that one of the things that helped them grow fast was to double down on team-building.

I think a lot of entrepreneurs get into the business with the impression they can do it all…

But most of the time, the bigger we get, the more we depend on a core team of amazing people who can just keep crushing it day in and day out.

At least, that’s true for me.

Right now we’re expanding the AdOutreach dream team.

Specifically adding another killer ads coach and copy coach.

And the way we structure things, our ads coaches & copy coaches almost become like team members for our clients. Or, at the very least, trusted advisors.

For example, our ad coaches actually get their hands dirty, so to speak — they help set everything up, then they teach you how to run your ads, show you targeting + retargeting works, etc. …

Image for post
Image for post

2020 was a year of Incredible Growth for AdOutreach!

We quintupled (5x’d) our revenue, grew the AdOutreach Dream Team almost 5x from just 7 people to 33, and most importantly helped countless businesses from around the world hit their own Goals & Records using YouTube Ads! 🚀

And the last month was also a great capstone for the year, hitting a new Monthly Record of $921,899 in revenue in December!🥳️

As has become a tradition I want to share with you some of my biggest lessons for December, 2020 as a whole, as well as give you a glimpse into my goals for 2021! …

Image for post
Image for post

Most entrepreneurs have it ALL WRONG. (I blame the “hustle culture).

You know — “hustle” culture says:

- You have to go from one client… to ten… to twenty.

- You have to go from one product… to two… to five.

- You have to go from one ad platform… to three… to all of them.

Life has to get HARDER.

More complicated.

I disagree.

You don’t have to do more. You just have to do BETTER.

Take advertising for example.

You don’t need to create 19 different ads on 6 different platforms.

You just need a few ads on ONE platform (YT) that gets you the best possible ROAS.

Image for post
Image for post

I saw you.

I was looking into my crystal ball last night.

And I saw a lot of interesting things.

First, recession.

I’m no economist.

I just run YouTube ads.

But I do know that in a recession, there’s no time & money to waste on ads that don’t work. Positive ROAS is more important than ever to surround your business with that Cash FLUSH safety net.

Second, I saw a flood of advertisers flocking from Facebook to YouTube.

Facebook — What was once a blue ocean started to get a little pink.

Even a little red, especially with the FB Ad Account shutdowns & the over-saturation of the platform. …

Image for post
Image for post

I have a lot of friends who run and work in agencies. I have a ton of respect for them and they get incredible results for their clients.

The thing is…

They are the Top Tier of agencies.

The very best of the best.

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗻𝗼𝘁 𝗮𝗹𝗹 𝗮𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗮𝗿𝗲 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗲𝗾𝘂𝗮𝗹…

And so for every great agency, there are 8 or 9 who can’t boast the same results (or practically any success whatsoever).

There’s a lot of competition.

Everyone thinks that all you need is to run ads to a landing page and voila — now you can generate leads and call yourself an agency. …


Aleric Heck

YouTube Advertising Expert & the Founder of AdOutreach, the leading company helping businesses leverage YouTube Ads for Leads & Sales.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store