That’s a quote from Shirley Chisholm, the first black woman to be elected to the U.S. Congress back in 1968.

And you don’t have to be running for congress for this to apply to you.

I would say it applies more than ever right now.

ESPECIALLY on YouTube.

Because if you’re sitting on the sidelines and NOT capitalizing on lower ad costs…increased online traffic while everyone is online more than ever…or the fact that your clients NEED your help right now…

Then you’re missing out big time.

Our clients have capitalized on lower ad costs.

And they’ve seen…

Surges in calls booked, courses sold, clients signed, etc. over the last few weeks.

While the rest of the world is “falling apart”…

Businesses are closing down left, right and center…

Unemployment rates are skyrocketing…

…

I have a formula that is going to revolutionize the way you get high ticket leads & sales:

YouTube Ad + Webinar = SOLID GOLD

It’s that simple. Why? Because when you reach potential clients with a video advertisement, they’re in what I call, “The Learner’s Mindset.”

This is the single, most powerful mindset a potential buyer can be in, especially for those of you selling High Ticket Services, Coaching, Consulting, or even Courses.

Picture this…

Your ideal customer searches on YouTube “How to _____”

They WANT a solution RIGHT NOW.

They’re actively looking to learn how to solve their problem.

That’s why I call this state…

Before you pay for Zuck’s next vacation with Facebook ads, there’s something you should know:

Legend has it that every time a new Facebook ad is created, Zuck does this weird little happy dance with his fingers because…

He just got richer, whether the ad does well or not!

(Awful.)

Now from his perspective, it’s a win because he gets paid, whether you get results or not.

But from your perspective, chances are you’re not a billionaire like he is and can’t afford to flush cash down the toilet.

So for most of us, maximizing the results of our ad…

I was talking to my friend who is a high-ticket coach.

She was getting very, very frustrated.

She’d been in the coaching business for a long time, so she was familiar with the ups and downs — the “rollercoaster.”

But the specific thing she was dealing with was that everything would be ticking along perfectly one minute…

Only to jerk to a stop the next.

Which means:

No leads.

No apps.

No sales.

𝗭𝗲𝗿𝗼 𝗰𝗮𝘀𝗵𝗳𝗹𝗼𝘄.

𝗜𝘁’𝘀 𝘄𝗼𝗿𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂 𝗼𝗻𝗹𝘆 𝗵𝗮𝘃𝗲 𝗼𝗻𝗲 𝗹𝗲𝗮𝗱 𝘀𝗼𝘂𝗿𝗰𝗲.

Imagine if you’re an elephant living in the dry parts of Africa and you only have one source of water.

Some days it’s there.

Some days it’s…

“You’re either growing or you’re dying. Stagnation does not exist in the universe.” — Steve Siebold, (177 Mental Toughness Secrets Of The World-Class)

I’ve been doing some thinking…

Namely on the idea that there’s going to be two camps this year:

Those who will experience a record year of growth (even in 2020)

And…

Those who will remain stuck in the same rut for another year, or even worse, decline.

I can tell you personally, in my own business & life, I’m always searching for the next level.

A way for me and those I help to grow personally, mentally…

One of our best clients is now a celebrity.

(Sort of).

Let me explain…

He was stuck at the $75,000 per month mark for a while.

And every month that went by he struggled more and more to get any kind of positive growth.

Then BAM.

Facebook’s ban hammer came crashing down (for no reason) and his ad account was gone.

Same old story.

Anyway, he reached out to me… told me what was going on… signed up… and got started running his Youtube ads a week or so later.

His growth SKYROCKETED.

He hit his first $ 100,000 month…

The answer is Resonance.

This one word is 𝘬𝘦𝘺 𝘢𝘯𝘥 𝘷𝘪𝘵𝘢𝘭 to your marketing. And when set up correctly, it moves faster than the Flash, quicker than a wildfire, rooting itself into the minds of your core customers.

In this email, I want to address Resonance in YouTube Ads, why it works so effectively, and how when used correctly it is so 𝑝𝑜𝑤𝑒𝑟𝑓𝑢𝑙.

𝘙𝘦𝘴𝘰𝘯𝘢𝘯𝘤𝘦 is that amplification of your message that takes place in your potential customer’s brain; playing back in their head 𝘰𝘷𝘦𝘳 & 𝘰𝘷𝘦𝘳 𝘢𝘨𝘢𝘪𝘯.

So, before we touch on Resonance for YouTube, let’s first dive into resonance…

When was the last time you responded to an opportunity with “Let me think about it”?

I know for me, some of my biggest regrets, but also my biggest successes started with that line one tells themselves in their head, “I’ll just think about it…”

The difference between success & regret? Whether I overcame my reservations & took action, or allowed myself to pretend “I’ll just think about it” was anything more than a “no.”

When business owners make this crucial mistake, it’s called Analysis Paralysis.

Not only is Analysis Paralysis real, but it kills businesses before they can even…